Gejun Huang | Keywords in Play, Episode 26
…namely just treating games more like a cultural product or an artistic expression instead of an internet product for profit. That said, several domestic major players like Tencent have appropriated the term indie as a commercial gimmick to promote their games toward indie gamers base or gamers longing for something different in the domestic market. These games seem to have an indie touch on the surface such as employing retro aesthetics. But these games are entirely commercial and still laden with monetisation mechanisms. Therefore, the demarcation around “indie” in the game industry is very fuzzy, right now, and getting more…