…entrepreneurs in the Chinese digital game industry initiate their venture creation by investigating the relationship between their social capital and the key aspects of identifying entrepreneur opportunities in the pre-market entry stage. So, the two aspects I’m really interested in, they are opportunity recognition and opportunity evaluation.
Drawing on semi-structured interviews with a total of thirty-three gaming entrepreneurs in Shanghai, I found that, their social capital played a minor role in their recognition of opportunities. These entrepreneurs adopt various approaches to accessing and mobilising their social capital based on their situated industry sectors. Those who focus on commercial…